Lexus presents/ The Future is Limitless

Lexus presents The Future is Limitless

The Lexus mission to create a better world through design comes to Design
Miami/ in the luxury brand’s fi rst year as the offi cial automotive partner of
the fair. Celebrating its thirtieth anniversary in 2019, Lexus has seen many
milestones since it launched, including the industry-redefi ning LS 400, the
fi rst-ever luxury crossover RX, the fi rst-ever luxury hybrid, and the revered
supercar LFA. With The Future is Limitless, Lexus looks to the future.

Lexus brings the LF-1 Limitless future concept vehicle to Design Miami/
along with a projected mapping installation in a space designed by
Japanese architect Socha Ichikawa of dNA (doubleNegatives Architecture).
Ichikawa believes architecture’s potential is restricted by conventional
methods of measuring space. By programming computers to interpret
space from an omni-directional perspective, he frees his imagination to
explore new dimensions.

Just as in creating a map from a globe, plotting a three-dimensional object
into two dimensions enables us to appreciate its essence. Combining high
performance with unrestrained luxury, the Lexus LF-1 Limitless concept is
a showcase of technology, innovation, and the latest evolution of design at
Lexus. Like molten metal being forged into a fine Japanese sword, the lines
of the Lexus LF-1 Limitless concept have the potential to shape the future
of a fl agship luxury crossover for Lexus. The exhibition is a new iteration of
the popular installation at the Museo della Scienza/Tecnologia Leonardo
da Vinci in Milan in April 2018.

A global luxury automotive brand with an unwavering commitment to bold,
uncompromising design, exceptional craftsmanship, and exhilarating
performance, Lexus has developed its lineup to meet the needs of the next
generation of global luxury guests and is currently available in over ninety
countries worldwide. Lexus team members around the world are dedicated
to crafting amazing experiences that are uniquely Lexus, and that excite
and change the world.