Panerai Boutique designed by Patricia Urquiola/ Courtesy of Officine Panerai

Officine Panerai presents The Newest Luminor 1950

A longtime partner of Design Miami/, Officine Panerai returns to the fair with an exhibition modeled after their flagship boutique created in collaboration with famed architect Patricia Urquiola. The space brings to life the brand’s seafaring history. Distinctively and creatively modeled after the inside of a yacht, the booth boasts custom details and displays fashioned in wood, brass, and marble designed to evoke the brand’s Italian heritage and passion for life at sea.

Panerai is excited to debut a new limited-edition watch exclusively available for sale at Design Miami/. Also on display are the newest releases of the iconic Luminor 1950, Luminor, and Radiomir collections—each with distinctive but immediately recognizable designs—and the full range of pieces in their newest collection, Luminor Due. Crafted with a new design aesthetic, this sleek collection boasts a case that is 40 percent thinner than the traditional Luminor case and comes in a new range of options, sizes, and colors.

Officine Panerai’s watches are a natural blend of Italian design, expert Swiss technology, and passion for the sea. Founded in Florence in 1860 as a workshop, shop, and school of watch-making, for many decades Officine Panerai supplied the Italian Navy, particularly its specialist diving corps, with precision instruments. Today Officine Panerai designs watches in Italy and crafts its movements and watches at its Neuchâtel manufacture in Switzerland. Technical excellence and exclusive design are the core principals of Officine Panerai watches due to the seamless melding of Italian design flair and history with Swiss
horological expertise.

Officine Panerai is a brand that is deeply rooted in design both historically and through its extensive partnerships and activations. Officine Panerai has partnered with the most prolific and respected designers, organizations, and fairs around the globe to further its connection with the culture of design. Panerai watches are sold worldwide through an exclusive network of distributors and Panerai boutiques, including Panerai’s flagship store in the Miami Design District.