Perrier-Jouët presents HyperNature by Bethan Laura Wood
Maison Perrier-Jouët and Design Miami/ have collaborated for the past seven years to offer up-and-coming artists and designers visibility on an international platform. As part of this partnership, Maison Perrier-Jouët commissions creative talents for their capacity to express the cultural heritage of the Maison through the prism of the twenty-first century, as
well as through their own unique identity.
Creative liberty and unconventional observations of nature are an integral part of Maison Perrier-Jouët’s history and are characteristic of Art Nouveau, to which the Maison is closely linked. By delving into the heart of the Maison, British designer Bethan Laura Wood found an affinity with the Art Nouveau movement and was inspired by its architectural and decorative details and by the way artisanal treatments were applied to traditionally industrial materials. With HyperNature, Wood also draws a parallel between the transformative way Art Nouveau breathed beauty into everyday life and the meticulous work required to turn grapes into champagne.
Wood’s extravagant vision of the world and her ability to evoke an array of emotions through her unique application of color make HyperNature a vivid interpretation of the Art of the Wild, the universe as imagined by Maison Perrier-Jouët to re-enchant life through the presence of vibrant, unbridled nature. Echoing this nature, Wood’s creation for Maison Perrier-Jouët is free in form, intense in color, and radiant in its presence.
HyperNature invites you to a unique, immersive champagne experience, where you can “pick” elements from the structure as you would pluck a grape from the vine. At the root of this tasting ritual, Wood references the terroir of Champagne and the savoir-faire of Maison Perrier-Jouët. Blurring the boundaries between art and design, Wood’s practice establishes a dialogue among her work, the audience, and the wider world. Through her travels she has observed “those crossover spaces between nature and manmade,” which she draws on to enrich her palettes, structure atypical forms, and refine her understanding of the cultural connotations of materials. These elements allow her to elevate the mundane into the extraordinary, an exercise in which she excels.